Fraunhofer IVV is the leading research institute for process engineering and packaging. The researchers at the sites in Freising and Dresden develop groundbreaking products, processes and technologies in the fields of food, packaging, product performance, processing machines, recycling and the environment. The work of the product performance team includes characterizing and optimizing the sensory effects of foodstuffs and everyday necessities. The aim is to develop products with a high level of consumer acceptance. The central focus of the research is the chemical senses: aroma and taste in food, and smell in everyday products and the day-to-day environment. Molecular structure, formulation and application define the overall impression. With this in mind, the Fraunhofer IVV team develops methods and technologies to predict and control sensory properties. It optimizes and miniaturizes measurement systems for quantities of sensory relevance, automates the analysis of product characteristics during a product’s life cycle and develops auxiliary tools for expert and consumer tests. Human beings are the absolute focus of this research: an understanding of human perception, learning and reaction processes and a targeted integration of the full gamut of sensory impressions form the basis in the Product Performance business unit for a comprehensive understanding of the effects of products in everyday situations.